Marketing department plays a major element in the sustained growth and development of any organization. Right from the ancient times, when traders from other countries used to come to India showcasing the products from their regions, the concept of marketing has existed. These traders were nothing but marketing persons extolling the virtues of their countries and its products. Things have remained the same by and large even in modern times. The structure and designation has changed but the larger goals and objectives have remained the same.
Marketing is one of the most challenging as well as rewarding career. People can find job in marketing department even with basic education. But with increasing competition and improved education, the benchmark for selecting marketing professionals have also gone skyward. Nothing less than a B.Com or M.Com would do. But the best bet for getting a good marketing job in a reputed organization is acquiring MBA degree in Marketing. Students completing their masters in marketing have much greater chances of getting good offers from corporate houses. The most common designations in marketing department are market research analyst, medical transcription representative, brand manager, marketing manager, product manager etc. Booming economy of India coupled with rise of many multinational companies have only added fuel to the demand for marketing professionals.
To get a masters degree in marketing, students need to be a graduate with a confident approach towards rough and tumble of marketing world. Having excellent convincing power with expertise in communication skills will be an added bonus for aspirants. MBA (marketing) is a two year full time course which is also available through distance learning, part time and online mode. MBA Admission process involves aptitude test followed by group discussion and personal interview.
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