There are many crisis management consultants worldwide who helps organizations in dealing with crisis situations. Based on their expertise, there are few recommended steps to be followed in times of crisis.
· Informing and organizing the crisis team.
· The crisis team must be skilled, trained, multidisciplinary and tested.
· Launching two-way communications with all parties involved. This ensures better crisis response because two-way communication promises better results.
· Team should strive to substantiate incoming information as quickly as possible. Normally, it has been found that most of the preliminary information coming in is incorrect.
· Focus on controlling the crisis. This is initiated by taking instant crisis response actions to diminish the damage.
· It’s also very important to visualize how the crisis can spiral in severity.
· Checking "What if" unconfirmed information is, or is not, true?
· Recognizing worst possible scenarios and taking preventive measures.
· Identifying the ways when this situation can swell out of control?
· Categorizing all impacted stakeholders who are harmed or feel themselves in jeopardy.
· Methodically attending to their apprehensions and needs.
· Visualizing the prospective effect on core assets of the business such as People, Trust, Brand, Reputation, shareholder value, Finances, Business operations, intellectual property and Physical property etc.
· Finally taking essential decisions.
· Intended outcomes.
· Foreseeing the outcome of your decisions.
· probable inadvertent consequences
· Execution of the plans on a real time basis with the help of crisis response and revival phases.
· Implementing focused de-escalation.
· Keeping all channels open for receiving sensible inputs and continuing to observe impact on stakeholders (real and perceived).
· Lastly when the incident is over, carrying out a lessons-learned debriefing as a mandatory guiding principle.
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