Crisis Management-2

One of the famous examples of crisis management is during a board meeting; the images of a laptop that suddenly burst into flames were captured on an employee’s cell phone. That particular recording was seen online by millions of awestruck viewers. And the manufacturer of the battery was renowned Sony Corp. Before Sony could do anything the clip was already seen by millions and damage was done. Sony had no choice but to recall millions of lithium-ion batteries which were used in various laptops models. At the same time, they worked to calm and handle the end users and media criticism that ensued.

In disasters like these, the lead role of soothing the ruffled nerves is performed by the PR department. PR department focuses on reconstructing the brand image by promising the consumers about the quality of the products and subsequent services. At the heart of Crisis management is preparation of emergency plans and providing exact information to the public, media and shareholders. While developing appropriate Crisis management plan, companies basically prepare themselves for any crisis that may arise in the future. Crisis management is more effective when swift moves are taken for superior long term results. It’s very important for companies to tell the truth in times of crisis because it reflects their uncompromising uprightness in the ethical and moral sense. This way, the status of the company is protected because the path becomes unambiguous by allowing those outside the team to stay focused on the business.