Case studies have always been an integral part of management school curriculum. However, there has been a shift in the selection process of many top class B-schools. Now many management colleges have replaced the Group Discussion (GD) stage with case study analysis in the admission process. The reason behind this change is the view that case studies help institutes in a better way while checking students’ analysis power. In case of case studies, all the candidates are provided with same set of information and after that they are required to analyze it and present their findings. So that way, all the focus shifts to analysis ability of the candidates in stead of prior knowledge of topic given in the GD.
A case study is basically a situation given to the students. The subject matter could be anything including business, politics, current affairs or even sports related. The case studies can be inspired from real life happening or some imaginary condition. To present an example, you are operation head of a particular firm in FMCG sector and due to cut throat competition; you are slowly losing your market share. The entry of new players is also taking away your quality people and sales numbers are witnessing decline. So what would you do in such condition? Now in such condition, you have to perceive yourself in the said position and review the situation and think accordingly. This is the fun part as well as challenging part of solving case studies. Our next part will focus on analyzing and solving the problems of case studies.
A case study is basically a situation given to the students. The subject matter could be anything including business, politics, current affairs or even sports related. The case studies can be inspired from real life happening or some imaginary condition. To present an example, you are operation head of a particular firm in FMCG sector and due to cut throat competition; you are slowly losing your market share. The entry of new players is also taking away your quality people and sales numbers are witnessing decline. So what would you do in such condition? Now in such condition, you have to perceive yourself in the said position and review the situation and think accordingly. This is the fun part as well as challenging part of solving case studies. Our next part will focus on analyzing and solving the problems of case studies.
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