Saturday, June 7, 2008

Customer relationship management (CRM) – Softwares

There are many customer relationship management (CRM) softwares available worldwide. These applications strive to provide best-in-class functionality for sales, operations, marketing, and service. These CRM softwares enable organizations to focus on strategies by sustaining customer-facing business progressions across several communication channels. This way companies can aim for customer-driven growth and they also manage to differentiate their products and services in the market by providing a greater customer experience. CRM applications help organizations in delighting their customers, in growing business and empowering their teams.

Major CRM softwares are as follows-

Sales Force Automation
Contact management
Contact management software stores, leads of an enterprise, tracks and manages contacts.

Lead management
Enterprise Lead management software is instrumental in managing, tracking and forecasting sales leads. This application is also important in understanding and improving the conversion rates.

Web based CRM or eCRM or Self Service CRM
Primarily for enabling organizations in handling web based customer interaction, call logs, web site analytics, automation of email and campaign management.

Self service CRM (eCRM) software Survey Management Software
Survey Software automates an enterprise's Electronic Surveys, Questionnaires, and Polls.

Apart from these major CRM applications, other important applications are;
Call Center Software,
Customer Service,
Partner Relationship Management,
Help Desk Software and
Contract Management Software which enables an enterprise to create, track and manage partnerships, contracts, agreements.

1 comment:

Unknown said...

Partner Relations Management is used to describe the methods and strategies for improving communications and relationships between other companies and their channel. Main reasons of this method include selling, commission, opportunity, marketing campaigns, inventory access, and other features designed to facilitate the relationship between manufacturers and others.