Management is often defined as “The art of getting things done through the people, with the people and by the people”. Global world is changing fast, in fact faster than anything else and so are organizational goals, policies, strategies, formulations etc. the rate of change is so fast that, strategies which worked as magic potion few years back are no longer similarly helpful in today’s circumstances. Earlier theories held as radical are fast turning out to be archaic after some years. That presents a case of the need of dynamics of business being in sync with external world.
Few of the business could not envisage this changing pattern and no wonder, they died a premature death. But smart management is all about foresight and vision. So it tries to be ahead of its time. Most of the successful organizations are found to have this knack of anticipating the approaching changes in the outer world. This proves to be a sure shot way in sustaining a business provided other basics are in place. Consumers have become demanding and that’s not surprising given the fact that they are spoilt for choices. In such situation, anticipating shifting customer inclinations help businesses to diversify themselves and thus preserve and even enlarge their consumer base. It also gives them a first-mover advantage.
Few of the business could not envisage this changing pattern and no wonder, they died a premature death. But smart management is all about foresight and vision. So it tries to be ahead of its time. Most of the successful organizations are found to have this knack of anticipating the approaching changes in the outer world. This proves to be a sure shot way in sustaining a business provided other basics are in place. Consumers have become demanding and that’s not surprising given the fact that they are spoilt for choices. In such situation, anticipating shifting customer inclinations help businesses to diversify themselves and thus preserve and even enlarge their consumer base. It also gives them a first-mover advantage.
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